Mushrooms for Movies
In this interview, Hamilton Pevec tells the story of his start-up enterprise: Hamilton’s Mushroom Extracts. Combining his interests in mycology with media content making, Hamilton is growing a business that that is supported by both communities of interest as well as the general health conscious consumer public. He describes living in Nepal prior to the pandemic made him aware of the cordyceps mushroom culture in that country. He talks about documenting the mushroom culture, recent marketing successes and endorsements that are increasing his brand’s visibility in the trending medicinal mushroom markets.